A PLG activation funnel modeller. Drag the conversion rates at each onboarding step and watch how it flows through to paying users and ARR in real time.
Every percentage point in your onboarding funnel is worth real money. This makes that visible. Drag any conversion rate and watch how it flows through to paying users and monthly revenue.
When growth is flat, the default instinct is to push more traffic. Run more ads, post more content, buy more leads. But in a PLG motion, top-of-funnel is usually not the problem. A 10% improvement in traffic does almost nothing if your activation rate is broken.
The math is unintuitive until you see it visually. A 5-point lift in activation from 30% to 35% can outperform doubling your sign-up volume, depending on where the rest of the funnel sits. This tool makes that comparison instant.
"In a PLG funnel, the highest-leverage intervention is almost never where teams think it is. The model tells you where to look."
I built this because I kept having the same conversation - where should we focus? - and the answer always required doing the math first. Now the math does itself.
Activation is almost always the highest-leverage stage. It's the step with the most room to improve and the biggest downstream multiplier. A 10-point activation improvement compounds through retention and conversion in a way that no other stage does.
Churn is silent until it isn't. Low churn looks fine month to month. Compound it over a year and it becomes the thing eating all your new MRR. The ARR run rate number in this model makes that visible fast.
Expansion revenue changes the math significantly. Teams that only think about acquisition miss that existing users growing their spend is often higher margin and more predictable than new logos. Flip the expansion slider and watch what happens to ARR.
Want to dig into GTM modeling or PLG strategy?